If Ben and Jerry's were to donate 5 percent of every ice cream purchase to shelters for victims of domestic abuse for one month,this would be an example of
A) strategic philanthropy.
B) ethical responsibility.
C) economic responsibility.
D) green marketing.
E) cause-related marketing.

Question

Quizplus · Accepted Answer

This is an example of cause-related marketing, where the brand is partnering with a social cause to promote their product and give back to the community.

If Ben and Jerry's Were to Donate 5 Percent of Every