In testing her firm's new TV ads for Transformer action figures,Beth discovers the ads make children think many of the action figures can actually fly.Beth now faces an ethical decision regarding which element of the marketing mix?
A) Product
B) Price
C) Distribution
D) Promotion
E) Strategy

Question

Quizplus · Accepted Answer

The ethical decision Beth is facing relates to the promotion element of the marketing mix, specifically the TV ads. The ads are creating an unrealistic expectation about the product (the Transformers action figures) by suggesting they can fly. Therefore, Beth needs to decide whether to continue running the ads as they are or to modify them to avoid misleading children and their parents.

In Testing Her Firm's New TV Ads for Transformer Action