Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?
A) Marketing manager
B) Marketing employee
C) Product manager
D) Chief executive officer
E) Vice president of marketing research

Question

Quizplus · Accepted Answer

The chief executive officer (CEO) is the highest-ranking officer in the organization and sets the overall tone and culture for the organization, including the marketing department. The CEO should ensure that ethical behavior is a top priority and encourage ethical decision-making throughout the organization.

Which of the Following Employees Is Most Responsible for Setting