Since most ethical choices pertaining to marketing decisions are jointly made, an organization must ensure its ____ reflects the organization's values, beliefs and norms.
A) code of ethics
B) code of conduct
C) enforcement of ethical standards and screening techniques
D) employee self-regulation and screening procedures
E) organizational or corporate culture

Question

Quizplus · Accepted Answer

The organizational or corporate culture encompasses the values, beliefs, and norms of an organization, which ultimately guide the behavior of individuals within the organization. Therefore, an organization must ensure that its culture reflects ethical values and principles to ensure ethical marketing decisions are made. While having a code of ethics or code of conduct and enforcing ethical standards and screening techniques may be helpful, these policies and procedures are ultimately influenced by the organizational culture. Similarly, employee self-regulation and screening procedures may also be important, but they are only effective if they are supported and reinforced by the organizational culture.

Since Most Ethical Choices Pertaining to Marketing Decisions Are Jointly