Distribution-related ethical issues arise when marketers
A) do not provide intermediaries with enough information about how a product is priced.
B) force channel intermediaries to behave in a specific manner.
C) bribe salespeople to push one product over another.
D) fail to disclose information to consumers about the risks associated with using a product.
E) distribute a product that is very similar to a competing product.

Question

Quizplus · Accepted Answer

When marketers force channel intermediaries to behave in a specific manner, it can lead to ethical issues as the intermediaries may not agree with the actions they are being forced to take. This can lead to conflicts of interest and unfair practices. Other options listed are also potential ethical issues, but B is the best choice as it directly relates to distribution and intermediaries.

Distribution-Related Ethical Issues Arise When Marketers