Question 1

Use the following to answer the questions.
WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans.
-Refer to Scenario 21.2.Silk Soymilk's sponsorship of the FarmAid concert is best thought of as an example of its
A) cause-related marketing effort.
B) ethical responsibility.
C) green marketing strategy.
D) philanthropic activities.
E) environmental strategy.

Accepted Answer

Silk Soymilk's sponsorship of the FarmAid concert is an example of its philanthropic activities, which involve giving back to the community and supporting charitable causes.

Question 2

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

Accepted Answer

Marketing ethics are principles and standards that guide acceptable behavior and conduct in marketing.

Question 3

Social responsibility is an organization's obligation to maximize its positive impact and minimize its negative impact on society.

Accepted Answer

Social responsibility refers to the idea that companies should act ethically and be accountable to the broader social and environmental impacts of their actions. This includes maximizing positive impacts (for example, by investing in community development programs or reducing carbon emissions) and minimizing negative impacts (such as by avoiding child labor in supply chains or reducing waste production).

Question 4

Four dimensions of social responsibility are economic,legal,ethical,and philanthropic.

Accepted Answer

The four dimensions of social responsibility are indeed economic, legal, ethical, and philanthropic.

Question 5

In a meeting with key personnel,Watson Corporation's president speaks to the firm's managers about social responsibility in business today.He suggests that the key to being socially responsible is to
A) watch profit impacts very carefully.
B) maintain an updated code of ethics.
C) monitor changes and trends in society's values.
D) carefully interpret all new legislation.
E) stay with present programs over the long run.

Accepted Answer

The president suggests that the key to being socially responsible is to monitor changes and trends in society's values. This is because social responsibility is closely linked to meeting the needs and expectations of society, so understanding societal values and adapting to changes is crucial for any business that aims to be socially responsible. Choices A, B, D, and E are also important, but they do not directly address the need to monitor societal values.

Question 6

Strategic philanthropy involves linking a firm's products to a particular social cause on a sort-term basis.

Accepted Answer

Strategic philanthropy involves a long-term commitment to a particular social cause, rather than a short-term link to a social cause.

Question 7

Green marketing refers to the packaging of products in green containers that blend in with the environment.

Accepted Answer

Green marketing refers to the marketing of products that are environmentally friendly or promote sustainability. It is not just about packaging, it can also include the use of sustainable materials, reducing carbon emissions, and promoting eco-friendly practices in production and distribution.

Question 8

Marketing citizenship refers to an organization's obligation to maximize its positive impact and minimize its negative impact on society.

Accepted Answer

The answer of Marketing citizenship refers to an organization's obligation...

Question 9

An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as social accountability.

Accepted Answer

The answer of An organization's obligation to maximize its positive...

Question 10

Use the following to answer the questions.
Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues.
-Refer to Scenario 21.1.Hershey and its employees benefit in many ways from its strong ethics compliance program.Which of the following is not one of the benefits of such a program?
A) Enforcement and discipline of ethical infractions
B) Better employee understanding of ethical issues
C) Free-flowing communication within the firm regarding ethical issues
D) Costly programs to develop and maintain
E) High level of organizational guidance for employees

Accepted Answer

The scenario does not mention any costly programs to develop and maintain as a benefit of Hershey's ethics compliance program.

Question 11

Use the following to answer the questions.
Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues.
-Refer to Scenario 21.1.Milton Hershey contributed resources to the community to improve the overall quality of life for consumers,employees,and the community in general.This reflected his ____ responsibility.
A) philanthropic
B) ethical
C) legal
D) economic
E) shareholder

Accepted Answer

Milton Hershey's actions of founding the Milton Hershey School and focusing on environmental issues can be identified as philanthropic responsibilities, which refers to actions that benefit society beyond what is required by law or ethics.

Question 12

Use the following to answer the questions.
WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans.
-Refer to Scenario 21.2.The use of wind power to offset energy consumption by Silk Soymilk's parent company demonstrates its commitment to
A) consumerism.
B) ethical marketing.
C) social responsibility.
D) philanthropic strategy.
E) environmental marketing.

Accepted Answer

The use of wind power to offset energy consumption demonstrates Silk Soymilk's parent company's commitment to social responsibility, specifically in reducing greenhouse gas emissions and promoting sustainable energy practices.

Question 13

In a classroom discussion,Jacob agrees with Marcie that consumers generally want biodegradable beverage cups.However,he says that businesses in that industry must evaluate whether
A) they can be produced.
B) consumers are willing to pay higher prices for them.
C) the competition will ever make them.
D) stores will stock them.
E) they can be effectively promoted.

Accepted Answer

Jacob is stressing the importance of businesses evaluating whether consumers are willing to pay higher prices for biodegradable beverage cups.

Question 14

Use the following to answer the questions.
WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans.
-Refer to Scenario 21.2.Silk Soymilk's parent company,WhiteWave Foods,is currently operating at the ____ level of the social responsibility pyramid.
A) economic
B) philanthropic
C) ethical
D) legal
E) cause-related

Accepted Answer

WhiteWave Foods, the parent company of Silk Soymilk, is committed to the health of its customers as well as the health of the planet. They have also been sponsoring the FarmAid concert since 2002, whose mission is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans. These actions align with the philanthropic level of the social responsibility pyramid, which involves contributing to the welfare of society and improving the quality of life.

Question 15

Use the following to answer the questions.
Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues.
-Refer to Scenario 21.1.Emily,Hershey's ethics officer,is responsible for creating and distributing a(n)____,enforcing the code,and meeting with organizational members to discuss or provide advice about ethical issues.
A) organizational culture
B) ethics handbook
C) decision-making process
D) sales representation
E) code of conduct

Accepted Answer

The sentence describes the role of Emily, Hershey's ethics officer, in creating and enforcing a code of ethics. Therefore, the best choice is E, code of conduct.

Question 16

Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience
A) improved marketing performance.
B) increased lawsuits.
C) negative publicity.
D) reduced costs.
E) disappointed shareholders.

Accepted Answer

The answer of Companies that incorporate ethics and social responsibility...

Question 17

Use the following to answer the questions.
Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues.
-Refer to Scenario 21.1.The fact that the Hershey company has recently reduced its waste by 360,000 pounds through a packaging redesign is evidence of its focus on
A) a philanthropic culture.
B) an ethical culture.
C) social responsibility.
D) the legal climate.
E) the economic environment.

Accepted Answer

The fact that Hershey Foods focuses on environmental issues such as reducing waste by 360,000 pounds annually through a packaging redesign shows its commitment to social responsibility.

Question 18

Use the following to answer the questions.
WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans.
-Refer to Scenario 21.2.Silk Soymilk's use of organic,non-genetically modified soybeans in its product is an example of
A) green marketing.
B) social consciousness.
C) ethical responsibility.
D) cause-related marketing.
E) corporate benevolence.

Accepted Answer

Silk Soymilk's use of organic, non-genetically modified soybeans is an example of green marketing, which involves promoting products based on their environmental benefits.

Question 19

At the most basic level of marketing citizenship,marketers have an obligation to contribute funds to philanthropic causes.

Accepted Answer

At the most basic level of marketing citizenship, marketers have an obligation to comply with ethical and legal standards, provide quality products and services, and be socially and environmentally responsible. While contributing funds to philanthropic causes is a noble gesture, it is not an obligation at the basic level of marketing citizenship.

Question 20

Cause-related marketing refers to the specific development,pricing,promotion,and distribution of products that do not harm the natural environment.

Accepted Answer

Cause-related marketing refers to marketing campaigns that are tied to a social or environmental cause, but it does not necessarily mean that the products themselves do not harm the environment. The focus is on raising awareness or supporting a cause through marketing efforts.

Quiz 21: Global Issues,social Responsibility and Marketing