Advertisements for Suave shampoos emphasize that other shampoos may cost more but don't work any better than Suave.In this example,Suave is competing on the basis of
A) service.
B) market share.
C) price.
D) selection.
E) packaging.

Question

Quizplus · Accepted Answer

Suave is competing on the basis of price, as their advertising emphasizes that their shampoos work just as well as more expensive options, but at a lower cost.

Advertisements for Suave Shampoos Emphasize That Other Shampoos May Cost