The type of prices most likely to appear in advertising is
A) prestige.
B) future.
C) bargain.
D) internal reference.
E) cost-plus.

Question

Quizplus · Accepted Answer

Advertising typically promotes products or services by emphasizing their value and affordability, which suggests that bargain prices are more likely to appear in advertising. Prestige prices may appear in high-end luxury advertising, but this is not as common. Future prices and internal reference prices are not typically used in advertising as they may confuse or create uncertainty for consumers. Cost-plus pricing is a cost accounting method used by businesses, but it is not a pricing strategy that is often communicated to consumers.

The Type of Prices Most Likely to Appear in Advertising