Intermediaries are marketing institutions,such as retailers and wholesalers,which perform marketing functions necessary to direct products to customers.

Question

Quizplus · Accepted Answer

Intermediaries are indeed marketing institutions that help in the distribution of products to customers. They perform various marketing functions such as buying, selling, promoting, and negotiating with the producers and customers. Retailers and wholesalers are examples of intermediaries who play a crucial role in supply chain management by ensuring that products reach their destination efficiently and effectively.

Intermediaries Are Marketing Institutions,such as Retailers and Wholesalers,which Perform Marketing