When higher-priced or technically complex business products are involved,business buyers prefer to deal directly with producers rather than through intermediaries.

Question

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This is because when higher-priced or technically complex products are involved, business buyers may have specific questions or concerns that can only be addressed by the producer. Direct communication with the producer also allows for more customization of the product to meet the specific needs of the buyer.

When Higher-Priced or Technically Complex Business Products Are Involved,business Buyers