Mattel views the toy market as composed of four age groupings,each with different needs and desires.Each of these groups are known as
A) an undifferentiated market.
B) heterogeneous.
C) a market segment.
D) a marketing mix.
E) a concentrated market.

Question

Quizplus · Accepted Answer

Mattel is dividing the toy market based on age groupings with different needs and desires. This is an example of market segmentation, which involves dividing a larger market into smaller groups with similar needs or characteristics.

Mattel Views the Toy Market as Composed of Four Age