If Jaguar focused all its marketing efforts for the new Jaguar XKR on professionals earning more than $250,000,it would be using a(n)____ strategy.
A) homogeneous
B) undifferentiated
C) multisegmented
D) concentrated
E) stratified

Question

Quizplus · Accepted Answer

When Jaguar focuses all its marketing efforts for the new Jaguar XKR on professionals earning more than $250,000, it would be using a concentrated strategy. This strategy is also known as niche marketing, where the company focuses on a particular segment of the market with specialized products, services, and marketing efforts. Jaguar is focusing on a specific target audience with high income, rather than trying to appeal to a broad range of consumers. This strategy allows the company to efficiently target its resources and develop a more effective marketing plan for its high-end product.

If Jaguar Focused All Its Marketing Efforts for the New