Which of the following products is least likely to be segmented according to stages in the family life cycle?
A) Single-family homes
B) Ford automobiles
C) European vacations
D) Diet Coke
E) General Electric appliances

Question

Quizplus · Accepted Answer

Diet Coke is a product that is unlikely to be segmented according to stages in the family life cycle because it is not directly related to any specific stage of life. It is a product that can be consumed by anyone regardless of their life stage. On the other hand, single-family homes, Ford automobiles, European vacations, and General Electric appliances are products that can be segmented according to stages in the family life cycle as they are all directly related to the needs and preferences of different stages in life.

Which of the Following Products Is Least Likely to Be