Product positioning refers to
A) the area in retail stores in which the manufacturer strives to position its products.
B) product price but not to product image.
C) product image but not to product price.
D) the decisions and activities intended to create and maintain a certain concept of the firm's product in customers' minds.
E) the length of time a product has survived in the market.

Question

Quizplus · Accepted Answer

Product positioning is the process of creating and maintaining a certain perception or image of the product in the minds of the target audience. It involves differentiating the product from the competitors and highlighting its unique features and benefits. It is not related to the product's price or the retail store location where it is sold, but instead focuses on creating a distinctive brand image in the minds of customers.

Product Positioning Refers to