Question 1

Callsourcing refers to the process of taking tasks usually performed by a marketer or researcher and outsourcing them to a potential market through an open call.

Accepted Answer

The answer of Callsourcing refers to the process of taking...

Question 2

The main difference between marketing research and a marketing information system is that the MIS is an information-gathering process for specific situations whereas marketing research provides continuous data input.

Accepted Answer

The statement is incorrect. Marketing research is typically conducted for specific projects or campaigns, whereas a marketing information system gathers and analyzes data on an ongoing and systematic basis for the purpose of strategic decision-making.

Question 3

Crowdsourcing refers to the process of taking tasks usually performed by a marketer or researcher and outsourcing them to a crowd,or potential market,through an open call.

Accepted Answer

This is the correct definition of crowdsourcing.

Question 4

A database is a collection of information arranged for easy access and retrieval.

Accepted Answer

This statement is true. A database is a digital collection of structured data that can be accessed, managed, and updated. It is designed to facilitate efficient retrieval, management, and organization of data.

Question 5

Online focus groups are more expensive than tradition sit down groups.

Accepted Answer

Online focus groups are typically less expensive than traditional sit down groups, as they eliminate the need for travel and venue costs.

Question 6

When conducting marketing research in another country,researchers should begin by using focus groups and other survey methods to refine their understanding of customer needs and preferences.

Accepted Answer

The answer of When conducting marketing research in another country,researchers...

Question 7

Marketers can only use databases developed by other firms.

Accepted Answer

Marketers can also develop their own databases through various data collection methods such as surveys, customer interactions, and online tracking.

Question 8

Ethical conflict typically occurs because the parties involved in marketing research often have different objectives.

Accepted Answer

Ethical conflict can arise when the objectives of the marketing research firm, the client, and the research participants do not align or are in conflict with each other. For example, the marketing research firm may prioritize earning profits, while the participants' rights to privacy and confidentiality may be jeopardized.

Question 9

Online focus groups gather data from large and geographically diverse groups in a less intensive manner than focus-group interviews.

Accepted Answer

Online focus groups are a less intensive way to gather data from large and geographically diverse groups, as participants can join the discussion from their own computers or devices without having to travel to a physical location.

Question 10

A marketing decision support system aids marketing managers in decision making by helping them to anticipate the effects of certain decisions.

Accepted Answer

A marketing decision support system provides information and analysis that allows marketing managers to make more informed decisions and predict the outcomes of their chosen course of action.

Quiz 4: Information for Marketing Decisions