Question 1

Experimental research is used to make tentative hypotheses more specific.

Accepted Answer

The answer of Experimental research is used to make tentative...

Question 2

In quota sampling,all elements in a population have an equal chance of appearing in the sample.

Accepted Answer

Quota sampling is a non-probability sampling method where the researcher sets target quotas for certain demographics or characteristics in the sample. Therefore, not all elements in the population have an equal chance of appearing in the sample.

Question 3

Stratified sampling may reduce some of the error that could occur in a simple random sample.

Accepted Answer

Stratified sampling involves dividing the population into subgroups or strata based on certain characteristics and then selecting a random sample from each stratum. This helps to ensure that the sample is representative of the overall population and can reduce sampling error.

Question 4

The hypothesis being tested determines the general data-gathering approach to use.

Accepted Answer

The hypothesis being tested guides the overall approach to data gathering, including the data collection methods and analysis techniques, as well as the sample size and population selection.

Question 5

Data regarding attitudes toward a particular product are collected.To test a hypothesis,the data are used and then stored.If these data are used again in a future research study,they will be considered primary data.

Accepted Answer

Once data has been collected and used in a research study, it becomes secondary data if it is used in a future study. Primary data is collected specifically for the purpose of a particular study.

Question 6

Descriptive research can be used to better understand the characteristics of certain phenomena to solve a particular problem.

Accepted Answer

Descriptive research is used to describe and understand the characteristics or attributes of certain phenomena. This understanding can be used to solve a particular problem by identifying patterns and trends that can inform possible solutions.

Question 7

Exploratory research is concerned with identifying the characteristics of markets or categorizing market activities.

Accepted Answer

Exploratory research is primarily focused on exploring a problem or situation more thoroughly, often to gain insights or discover new ideas, rather than identifying characteristics of markets or categorizing market activities, which are more aligned with descriptive research.

Question 8

Survey and observation are considered secondary data collection techniques.

Accepted Answer

Survey and observation are actually primary data collection techniques, as they involve collecting data directly from participants or a particular setting. Secondary data collection techniques involve using data that has already been collected by someone else, such as data from published studies or government records.

Question 9

Secondary data are data collected from inside the organization; primary data are those collected from outside the organization.

Accepted Answer

The statement is incorrect. Secondary data are data collected from sources outside the organization, while primary data are collected from within the organization.

Question 10

A hypothesis is a fact about the problem or topic under investigation.

Accepted Answer

A hypothesis is not a fact, it is a proposed explanation or prediction about the outcome of an investigation that can be tested and possibly proven or disproven through empirical research or data analysis.

Question 11

The technique of sampling in marketing research is the process of selecting representative units from a total population (a sample)and being able to project the characteristics of the total population from the sample considered.

Accepted Answer

This statement accurately describes the technique of sampling in marketing research.

Question 12

In probability sampling,there is no way to calculate the likelihood that a specific element of the population being studied will be chosen.

Accepted Answer

In probability sampling, each element of the population has a known probability of being selected, so it is possible to calculate the likelihood of a specific element being chosen.

Question 13

Marketing research can be used to test a hypothesis.

Accepted Answer

Marketing research involves gathering and analyzing data to inform business decisions. One common application is to test a hypothesis - a proposed explanation for a phenomenon. By collecting data and analyzing it using statistical methods, researchers can determine whether the hypothesis is supported or not. This helps companies make informed decisions about product development, pricing, advertising, and other aspects of their business.

Question 14

Conclusive research is used when marketers need more information about a problem or want to make a tentative hypothesis more specific.

Accepted Answer

The answer of Conclusive research is used when marketers need...

Question 15

The key to locating and defining problems is always to probe beneath any superficial symptoms.

Accepted Answer

Superficial symptoms may be indicative of a deeper problem, which can only be identified through careful probing and analysis.

Question 16

The opportunity to obtain data via the Internet has resulted in more than half of all marketing research coming from secondary sources.

Accepted Answer

With the vast amount of information available on the internet, it has become easier for researchers to access and utilize secondary sources of data in their research, leading to over 50% of marketing research being conducted using secondary sources.

Question 17

The four fundamental survey methods used to obtain data in marketing research are telephone surveys,mail surveys,online surveys,and personal interviews.

Accepted Answer

This statement is true. The four fundamental survey methods used in marketing research are telephone surveys, mail surveys, online surveys, and personal interviews.

Question 18

A research technique is said to be reliable if it produces almost identical results in successive repeated trials.

Accepted Answer

Reliability refers to the consistency and stability of research results when the study is repeated under similar conditions. If the research technique is reliable, it means that repeated trials of the same study should produce almost identical results.

Question 19

One of the most overlooked sources of secondary data is the organization's own accounting records.

Accepted Answer

The organization's own accounting records can provide valuable information about sales, expenses, and financial performance that can be used as secondary data for research purposes.

Question 20

If a research method measures what it is supposed to measure,it is said to be reliable.

Accepted Answer

If a research method measures what it is supposed to measure, it is said to be valid. Reliability refers to the consistency of a measure.

Quiz 4: Information for Marketing Decisions