Suppose a customer calls Ann's office at Frito-Lay in Atlanta.The customer has a friend in Seattle who was just telling her about a new snack Frito-Lay has introduced that is selling rapidly.Ann's office does not market this product,and at the present knows very little about it.Based on this information,this firm is most likely organized according to which of the following?
A) Function
B) Product
C) Region
D) Customer
E) Market

Question

Quizplus · Accepted Answer

The firm is most likely organized by region, as Ann's office in Atlanta is not aware of the product being marketed in Seattle, indicating that different regions have different marketing strategies and product information.

Suppose a Customer Calls Ann's Office at Frito-Lay in Atlanta