Which of the following is not descriptive of the advertising and promotion pyramid?
A) the base of the pyramid has tools with a wider coverage of the target audience
B) the tools at the top of the pyramid have lower cost per contact than tools at the bottom
C) the pyramid implies a trade-off between coverage and cost per contact
D) the Internet can be used at all levels in the pyramid
E) the Internet as a communication tool in the pyramid is scalable and cost-efficient
Correct Answer:
Verified
Q7: Branded sponsorship:
A)Sponsorship of a brand at an
Q8: Integrated marketing communications is:
A)the use of different
Q9: Public relations includes developing good will with
Q10: Behavioral targeting:
A)allows "supersmart,supertargeted display ads" to be
Q11: Display ads:
A)decrease brand awareness
B)decrease advertising awareness
C)decrease purchase
Q13: Internet advertising includes each of the following
Q14: The idea behind _ is to ask
Q15: Mobile advertising includes each of the following
Q16: _ are Web sites that drive traffic
Q17: The practice of designing Web pages so
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