The idea behind ____________ is to ask customers or prospects to opt in to receive marketing messages based on their interests.

Question

Quizplus · Accepted Answer

The idea described aligns with permission marketing, which involves obtaining consent from customers or prospects before sending them marketing messages. Option A, affiliate marketing, involves promoting a product or service through an affiliate network, while option C, mobile marketing, involves marketing to consumers through their mobile devices. Option D, one-to-one marketing, involves creating personalized marketing messages for individual customers. None of the options fully match the idea described except for B, permission marketing.

The Idea Behind ____________ Is to Ask Customers or Prospects