Display ads:
A) decrease brand awareness
B) decrease advertising awareness
C) decrease purchase intent
D) are better at increasing long-term brand-building rather than short-term sales
E) none of the above
Correct Answer:
Verified
Q6: Web 2.0 includes each of the following
Q7: Branded sponsorship:
A)Sponsorship of a brand at an
Q8: Integrated marketing communications is:
A)the use of different
Q9: Public relations includes developing good will with
Q10: Behavioral targeting:
A)allows "supersmart,supertargeted display ads" to be
Q12: Which of the following is not descriptive
Q13: Internet advertising includes each of the following
Q14: The idea behind _ is to ask
Q15: Mobile advertising includes each of the following
Q16: _ are Web sites that drive traffic
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