Publicity can often be ____________ than media advertising.

Question

Quizplus · Accepted Answer

Publicity can be both less expensive and more credible than media advertising. It is often seen as more trustworthy because it is earned rather than paid for, and consumers are more likely to believe a message that appears in a news article or editorial rather than an advertisement. Additionally, publicity can be less expensive because it doesn't require the same financial investment as media advertising, such as buying ad space or airtime.

Publicity Can Often Be ____________ Than Media Advertising