All of the following are true about click fraud except:
A) Click fraud occurs when a company maliciously clicks on a competitor's sponsored ad to exhaust the competitor's budget
B) Click fraud occurs when a website owner clicks on a contextual ad on one of its own pages repeatedly
C) No solution exists to prevent click fraud
D) Search engines provide credit to advertisers when this is detected
E) None of the above
Correct Answer:
Verified
Q1: Which of the following are a part
Q3: All of the following are true about
Q4: Publicity can often be _ than media
Q5: Click-through rates on display ads have been
Q6: Web 2.0 includes each of the following
Q7: Branded sponsorship:
A)Sponsorship of a brand at an
Q8: Integrated marketing communications is:
A)the use of different
Q9: Public relations includes developing good will with
Q10: Behavioral targeting:
A)allows "supersmart,supertargeted display ads" to be
Q11: Display ads:
A)decrease brand awareness
B)decrease advertising awareness
C)decrease purchase
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