Adding an Internet sales channel to an existing distribution channel may result in:
A) reduction in cost efficiency
B) gray market activity
C) boost in morale as different channels come together to serve a new customer segment
D) loss of competitive advantage
E) conflict as multiple channels pursue the same customers
Correct Answer:
Verified
Q1: Authoritative control arises from each of the
Q2: Which of the following is not descriptive
Q3: A value-added reseller (VAR):
A)Offers the best deal
Q4: A classic industry example of "tying" is:
A)Microsoft-
Q6: A franchise,such as Radio Shack,would be an
Q7: The contingency approach to managing hybrid channels
Q8: Which of the following are indirect channels?
A)distributors
B)brokers
C)systems
Q9: When evaluating channel performance,all of the following
Q10: The objectives of a hybrid channel are:
A)Increase
Q11: Each of the following is a direct
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