A group of customers who will tolerate initial glitches,appreciate technology for its own sake,provide early revenue for marketers,and work with technical personnel to work on alpha/beta test versions of a product are:
A) innovators
B) early adopters
C) early majority
D) late majority
E) laggards
Correct Answer:
Verified
Q1: Which of the following statements about design
Q2: The "chasm" between the early adopters and
Q4: Which of the following is not true
Q5: Technology enthusiasts are also known as:
A)geeks
B)early adopters
C)innovators
D)technovators
E)risk-takers
Q6: Which of the following factors are not
Q7: What are the stages in the purchase
Q8: The _ is the period when the
Q9: A beachhead:
A)is a market segment from which
Q10: All of the following are values that
Q11: Which of the following is not one
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