Which of the following is not true with respect to marketing to the pragmatists?
A) focusing on the whole product solution is vital
B) working with partners can fill in gaps in the solution
C) engineering brilliance is rewarded
D) engineers should focus more on customer service than on engineering
E) reference other adopters in the industry,as well as the availability of competitive solutions,is reassuring to a pragmatist
Correct Answer:
Verified
Q1: Which of the following statements about design
Q2: The "chasm" between the early adopters and
Q3: A group of customers who will tolerate
Q5: Technology enthusiasts are also known as:
A)geeks
B)early adopters
C)innovators
D)technovators
E)risk-takers
Q6: Which of the following factors are not
Q7: What are the stages in the purchase
Q8: The _ is the period when the
Q9: A beachhead:
A)is a market segment from which
Q10: All of the following are values that
Q11: Which of the following is not one
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