The "chasm" between the early adopters and the early majority market is primarily due to:
A) capital constraints
B) poor understanding of the needs of the early majority
C) the lack of credible references for early majority buyers
D) competition
E) early majority buyers wanting additional features
Correct Answer:
Verified
Q1: Which of the following statements about design
Q3: A group of customers who will tolerate
Q4: Which of the following is not true
Q5: Technology enthusiasts are also known as:
A)geeks
B)early adopters
C)innovators
D)technovators
E)risk-takers
Q6: Which of the following factors are not
Q7: What are the stages in the purchase
Q8: The _ is the period when the
Q9: A beachhead:
A)is a market segment from which
Q10: All of the following are values that
Q11: Which of the following is not one
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