Which of the following factor(s) explain the interest in customer-driven innovation:
A) Technology tools to facilitate it.
B) The economics of product development costs and high failure rates.
C) Customers' expectations about their role in the business strategy.
D) All of the above are factors that explain the interest in customer-driven innovation.
E) None of the above are factors that explain the interest in customer-driven innovation.
Correct Answer:
Verified
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