All are steps in the four-step process to incorporate lead user into market research except:

Question

Quizplus · Accepted Answer

Conducting pragmatic visits to lead users is not a recognized step in the four-step process for incorporating lead user insights into market research. The process typically involves identifying trends, identifying lead users, developing concepts with those users, and then projecting findings onto the larger market.

All Are Steps in the Four-Step Process to Incorporate Lead