Customer-driven innovation differs drastically from concept testing in that it:
A) taps the collective wisdom of a community for product development and innovation.
B) it better uses the resources of the firm.
C) it concentrates the research on a specific customer group.
D) it creates a "control" for all R&D done in the lab
E) it segregates the research process in order to better analyze customer input.
Correct Answer:
Verified
Q5: Which of the following is most useful
Q6: _ should perform observational studies.
A)Cross disciplinary teams
B)Anthropologists
C)Product
Q7: The difference between prototypes and beta versions
Q8: Conjoint analysis
A)is particularly useful for developing breakthrough
Q9: The most successful customer visit programs
A)are freeform
Q11: _ is a research technique that focuses
Q12: Which of the following is not a
Q13: A well-designed customer visit program offers the
Q14: All are steps in the four-step process
Q15: Empathic design is a research technique based
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