A market orientation is important for firms competing in high-tech industries for all of the following reasons except:
A) Market oriented behaviors are generally more important in highly dynamic markets.
B) The behaviors implicit in a market orientation are a fertile source of ideas for innovation.
C) Market oriented behaviors facilitate the commercialization of innovations.
D) Pinpoints areas for cost reduction efforts.
E) All of the above are important reasons for firms competing in high-tech industries to adopt a market orientation.
Correct Answer:
Verified
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Q15: Critical activities in market oriented firms include
Q16: Team-based reward systems
A)are most effective when all
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A)is often
Q18: Cooperation between marketing and R&D is most
Q19: Firms that focus too narrowly on their
Q21: Conflict between marketing and R&D
A)should always be
Q22: The strategy of merging the interests of
Q23: Which of the following is not an
Q24: To gain credibility with engineers,marketers should
A)ask a
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