To gain credibility with engineers,marketers should

Question

Quizplus · Accepted Answer

Developing a deeper understanding of products and technologies will show engineers that the marketer has put in effort to understand their field, and can speak their language. Asking questions is also important to clarify any confusion and show a willingness to learn, but simply pushing research results without understanding the technology may not gain credibility. Explaining the value and process of marketing may help bridge the communication gap, but ultimately understanding the technical side is key.

To Gain Credibility with Engineers,marketers Should