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Firms That Focus Too Narrowly on Their Established Customers May

Question 19

Multiple Choice

Firms that focus too narrowly on their established customers may be constrained in the strategies and technologies they choose to pursue.When this happens,they are said to suffer from:


A) marketing myopia.
B) core rigidities.
C) tyranny of the served market.
D) a competency trap.
E) market misery.

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