All of the following are characteristics or advantages of expeditionary marketing except that it
A) maximizes the odds that the product delivered to the market meets the customers' needs.
B) speeds time to market.
C) allows company to learn quickly and modify product offerings based on marketplace experience.
D) exists in an internal environment that fosters an innovative climate.
E) improves the overall "hit" rate of success with a given new product idea.
Correct Answer:
Verified
Q3: The people who create,define,or adopt an idea
Q4: Core competencies may become a hindrance to
Q5: Unlearning is important primarily because
A)it rejuvenates the
Q6: Skunk works are thought by some to
Q7: People who perform complex jobs such as
Q9: Well-established skills and competencies that are so
Q10: What is the role of organizational culture?
A)Provide
Q11: Which of the following is not an
Q12: Organizational climate is:
A)another term for culture.
B)the environment
Q13: A unit that senior managers isolate from
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