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Well-Established Skills and Competencies That Are So Entrenched,they Prevent a Firm

Question 9

Multiple Choice

Well-established skills and competencies that are so entrenched,they prevent a firm from seeing new ways of doing things are known as


A) marketing myopia.
B) competence lock-in.
C) innovation killers.
D) core rigidities.
E) knowledge obsolescence.

Correct Answer:

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