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A Company Utilizing a Base-Of-The-Pyramid Strategy Will Most Likely Succeed

Question 21

Multiple Choice

A company utilizing a base-of-the-pyramid strategy will most likely succeed if they:


A) Develop a "base-of-the-pyramid" brand to market their products to this segment of the population.
B) Target the economic segment just above the "base" and assume trickle down theory will take care of the rest.
C) Developing new technologies to affordably solve the problems people living in extreme poverty face.
D) Bring base-of-the-pyramid representatives into the company in order to determine how to best serve this population.
E) Offer overstock products at cheap prices to base-of-the-pyramid populations as a sign of the company's generosity to the poor.

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