Customer relationship management systems typically provide software and online tools for sales, customer service, and:
A) marketing.
B) inventory management.
C) demand forecasting
D) tracking of the status of goods.
E) warehouse and transportation operations.

Question

Quizplus · Accepted Answer

Customer relationship management systems typically include software and online tools for managing marketing campaigns and tracking customer interactions in order to improve marketing effectiveness. While some systems may integrate with inventory management, demand forecasting, or other operations systems, the primary focus is on sales and customer service. Tracking the status of goods and managing warehouse and transportation operations would be more typically associated with supply chain management systems.

Customer Relationship Management Systems Typically Provide Software and Online Tools