CRM systems help businesses achieve which of the following business objectives?
A) Enhanced customer intimacy
B) Automated production forecasts
C) Faster time to market with new products and services
D) Enhanced supplier intimacy
E) Automated accounting processes

Question

Quizplus · Accepted Answer

CRM systems are designed to help businesses enhance their customer intimacy, through the analysis of customer data and the creation of personalized marketing and sales strategies. Automated production forecasts (B) and faster time to market with new products and services (C) are typically the purview of other software systems, such as enterprise resource planning (ERP) and product lifecycle management (PLM), respectively. Enhanced supplier intimacy (D) can be achieved through supply chain management (SCM) systems, and automated accounting processes (E) through financial management or accounting software.

CRM Systems Help Businesses Achieve Which of the Following Business