Selling a customer with a checking account a home improvement loan is an example of:
A) operational CRM.
B) direct marketing.
C) cross-selling.
D) cross-channel promotions.
E) sales force automation.

Question

Quizplus · Accepted Answer

Cross-selling is the practice of selling additional products or services to an existing customer. In this case, the customer already has a checking account, and the bank or financial institution is offering them a home improvement loan, which is an additional product.

Selling a Customer with a Checking Account a Home Improvement