Which business objective were competitors seeking when they rushed to provide ATMs as well after Citibank introduced the first ATMs in New York?
A) Improved efficiency
B) Customer and supplier intimacy
C) Survival
D) Competitive advantage
E) Improved decision making

Question

Quizplus · Accepted Answer

Competitors rushed to provide ATMs to ensure survival in the market, as not offering such a service could lead to losing customers to Citibank, which had already introduced this innovative banking convenience.

Which Business Objective Were Competitors Seeking When They Rushed to Provide