To make sure they stock clothes that their customers will purchase, a department store implements a new application that analyzes spending levels at their stores and cross-references this data to popular clothing styles. Which of the following business objectives is this information intended to support?
A) New products
B) Survival
C) Customer intimacy
D) Improved decision making
E) Operational excellence

Question

Quizplus · Accepted Answer

The application is intended to enhance customer intimacy by aligning the store's inventory with customer preferences and spending habits, thereby fostering a closer relationship with customers.

To Make Sure They Stock Clothes That Their Customers Will