Question 1

Explain the differences in the experiential and productivity loops and give examples of retailers who practice each.

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Question 2

_______________ is the strategy that focuses on the optimization of space to increase sales.

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Question 3

Based upon the characteristics of the American consumers,why are both the productivity and experiential loop effective?

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Question 4

_______________ includes audio,visual,and scents which enhance a retail space.

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Question 5

How did mom and pop retailers implement customer relationship management?

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Question 6

Early space managers used _______________ to prepare planograms.

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Question 7

By planning an assortment based on the typical customer on a store retailers are able to_______________ cash flow.

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Question 8

European retailers typically call a standard package such as a box,jar,can or bottle a _______________.

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Question 9

_______________ often causes retailers to have excessive inventory and higher warehouse costs.

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Question 10

The _______________ moved into prominence with the advent of the discount store.

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Question 11

Why is the CPFR cycle important in the implementation of ECR?

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Question 12

Retailers classify their stores by customer _______________ and _______________ characteristics.

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Question 13

When small retailers became larger chains,what were the major challenges they faced?

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Question 14

American retailers typically call a standard package such as a box,jar,can or bottle a _______________.

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Question 15

What were the two major forces enabling the retail industry to develop category management?

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Quiz 2: Retail Evolution and Strategies

Explain the differences in the experiential and productivity loops and give examples of retailers who practice each.