This method of data collection is used when panelists are given a home scanner they use to scan the bar codes of their purchases which is uploaded to a research group's data base.
A) Focus groups
B) Intercept survey
C) Pantry inventory
D) Scanner data collection
Correct Answer:
Verified
Q12: This is typical demographic data collected by
Q13: Which of the following behavior's was NOT
Q14: This method of data collection is shopping
Q15: This is all stimuli that builds all
Q16: Win Weber pioneered category management with this
Q18: This research method includes asking questions to
Q19: This type of data collection occurs during
Q20: The internal drivers of shopping behavior includes
Q21: This strategy brings the shopper to the
Q22: This shopping mode is when customers are
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