This strategy brings the shopper to the point of buying:
A)Consumption
B)Conversion
C)Enthusiast
D)Transaction

Question

Quizplus · Accepted Answer

Conversion refers to the point when a shopper becomes a customer by making a purchase. Therefore, this strategy aims to bring the shopper to the point of buying, meaning it is focused on conversion. Options A, C, and D are not as relevant, as consumption refers to the actual use of the product, enthusiast refers to a level of customer loyalty, and transaction is simply a term for completing a purchase.

This Strategy Brings the Shopper to the Point of Buying