This strategy focuses on encouraging the shopper to try a new product:
A)Consumption
B)Conversion
C)Enthusiast
D)Transaction

Question

Quizplus · Accepted Answer

The Consumption strategy is about encouraging the shopper to try a new product. This is done by offering product samples, providing information on the health benefits or improved quality of the product, or by offering discounts or promotions to encourage first-time purchases. By encouraging shoppers to try new products, brands hope to build loyalty and increase sales over time.

This Strategy Focuses on Encouraging the Shopper to Try a New