The internal drivers of shopping behavior includes all EXCEPT:
A)Level of brand loyalty
B)Purpose of shopping occasion
C)Purpose of shopping trip
D)Visual merchandising

Question

Quizplus · Accepted Answer

Internal drivers of shopping behavior are factors that come from within the individual, such as their motivations, attitudes, and beliefs. Level of brand loyalty, purpose of shopping occasion, and purpose of shopping trip are all examples of internal drivers of shopping behavior. Visual merchandising, on the other hand, is an external factor that influences shopping behavior. It refers to the way products are displayed and marketed in store, and can impact how attractive and appealing they appear to customers. However, since the question asks for the exception, the correct answer is D - visual merchandising is not an internal driver of shopping behavior.

The Internal Drivers of Shopping Behavior Includes All EXCEPT