According to Anderson and Tushman, the era of ferment:
A) is best management using a lightweight team leader.
B) spars elaboration on the dominant design.
C) begins with a technological discontinuity.
D) begins with an incremental innovation.

Question

Quizplus · Accepted Answer

Anderson and Tushman define the era of ferment as beginning with a technological discontinuity, which disrupts existing industry structures and creates opportunities for new entrants to challenge incumbents. This period is characterized by experimentation with new designs and architectures, as well as the emergence of diverse technologies and business models. This suggests that the best management approach during this era is likely to involve more flexible and adaptive structures, rather than top-down, hierarchical leadership styles or a focus on a single dominant design.

According to Anderson and Tushman, the Era of Ferment