According to Anderson and Tushman, design competition is most prevalent in the era of ________.
A) product champions
B) dominant designs
C) incremental change
D) ferment

Question

Quizplus · Accepted Answer

Anderson and Tushman state that design competition is most prevalent in the era of ferment, which is characterized by uncertainty, ambiguity, and multiple competing designs.

According to Anderson and Tushman, Design Competition Is Most Prevalent