The Gass & Seiter model maintains that ________________ determines the nature of the persuasion process.

Question

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The Gass & Seiter model proposes that the context in which persuasion occurs is the most significant factor in determining how persuasion works. The model outlines several situational factors that can affect persuasion, including the physical environment, the social context, and the cognitive context. The message, source, and ethnicity are also important, but they are seen as less significant than the context in which persuasion takes place.

The Gass & Seiter Model Maintains That ________________ Determines the Nature