Buying a television based on its brand name, or purchasing a product based on a celebrity endorsement are examples of

Question

Quizplus · Accepted Answer

These are examples of heuristic processing, which involves making quick, automatic judgments based on easily accessible information rather than engaging in more in-depth analysis or research. Brand names and celebrity endorsements serve as mental shortcuts for consumers, allowing them to quickly make decisions without investing significant time and effort in weighing different options.

Buying a Television Based on Its Brand Name, or Purchasing