Marketing brands to specific niche groups, such as waitress moms, NASCAR dads, or late breaking gays, is known as

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This is known as segmentation analysis, where marketers divide their audience into specific groups based on demographics, behavior, or other factors to better target their marketing efforts. The examples given (waitress moms, NASCAR dads, late breaking gays) are examples of potential target niches that could be identified through segmentation analysis.

Marketing Brands to specific Niche Groups, Such as Waitress Moms